the everyday use and abuse of persuasion Pratkanis, Anthony R. creator Aronson, Elliot. text bibliography nyu New York Holt Paperbacks 2001 monographic eng

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xv, 416 p. : ill. ; 24 cm. Our age of propaganda -- Mysterious influence -- Mindless propaganda, thoughtful persuasion -- The rationalizing animal -- The four stratagems of influence -- Words of influence -- Pictures in our heads -- Saddam Hussein : the Hitler of Baghdad? -- Questionable persuasion -- The power of decoys -- The psychology of factoids -- The credible communicator -- Breakfast of champions, junk food for the self -- How do you persuade if everyone knows you are untrustworthy, unbelievable, and disliked? -- The manufacture of credibility -- Prizefighter slays eleven with one look : the influence of mass media models -- Packages -- Self-sell -- Naked attics and neighborhood war heroes : on vividness in communication -- Why do they keep repeating the same ads? -- If you have nothing to say--distract them -- If you want to gain an inch, ask for a mile--sometimes! -- Protagoras' ideal : one-sided puffery versus two-sided debate -- The fear appeal -- The granfalloon technique -- Guilt sells -- What is the influence of one flower given? -- The committed heart -- To practice what you preach -- The psychology of scarcity and the mystique of phantoms -- Education or propaganda? -- What is news? -- On the ineffectiveness of information campaigns -- Subliminal sorcery : who is seducing whom? -- Persuasion direct -- How to become a cult leader -- Propaganda in the Third Reich : a case for uncertainty -- Is forewarned forearmed? Or how to really resist propaganda -- What we can do to stop propaganda in its tracks -- Peitho's children. Anthony R. Pratkanis and Elliot Aronson. "Primero publicado en tapa dura en 1992 por WH Freeman and Company. Primera Owl Books edición 2002" Includes bibliographical references (p. [357]-397) and index. Propaganda Persuasion (Psychology) Public opinion Advertising Television in propaganda Primera Jornada de Catalogacion Persuasión (Psicología) Propaganda Protección del consumidor Psicología social Publicidad HM 263 P912a 2001 303.375 9780805074031 0805074031 0716728621 (alk. paper) DLC 970331 20230410115807.0 117515