@book{48124,
	author = {Seitel, Fraser P. and Moreno López, Yago},
	title = {Teoría y práctica de las relaciones públicas /},
	publisher = {Pearson Educación / Prentice Hall,},
	year = {2002},
	address = {Madrid :},
	edition = {8va ed.},
	note = {Traducido del idioma original :  The practice of public relations. 8th edition}
}