@book{48127,
	author = {Stacks, Don W. and Michaelson, David},
	title = {A practitioner's guide to public relations research, measurement and evaluation /},
	publisher = {Business Expert Press ,},
	year = {2010},
	series = {Public Relations Collection},
	address = {New York :},
	note = {Includes a dictionary pf public relations measurement and research (p. 179-210).}
}