02098cam a2200325   4500003000800000005001700008007000300025008004100028020001500069020001800084040001700102041000800119043001200127050002300139082001000162100003100172245014000203250001600343260005800359300006000417504006700477505070700544520028301251650002201534650003701556650004301593700002201636700004801658700006601706BJBSDDR20250729112926.0ta060907s1995    nyu                 eng    a0673993094  a9780673993090  bengcBJBSDDR  aeng  an-us---14aHM 263bW667p 199500a659.21 aWilcox, Dennis L., d1941-10aPublic relations :bstrategies and tactics /cDennis L. Wilcox, Phillip H. Ault, Warren K. Agee ; with a foreword by Edward L. Bernays.  a4th edition  aNew York :bHarperCollins College Publishers,cc1995.  axxvi, 696 pages :billustrations (some color) ;c24 cm.  aIncludes bibliographical references (pages 657-679) and index.0 aPart 1 Role: what is public relations?; types of public relations work; the evolution of public relations; the individual in public relations; public relations departments and firms; ethics and professionalism. Part 2 Process: research; planning the action; communication; evaluation. Part 3 Strategy: public opinion and persuasion; the audience and how to reach it; public relations and the law. Part 4 Application: corporates; public affairs and government; international public relations; membership organizations; social, cultural, and health agencies; education; entertainment, sports, travel. Part 5 Tactics: public relations and new technologies; written tactics; spoken tactics; visual tactics.  aA comprehensive overview of public relations principles, concepts and methods is presented in this introductory text. Case studies are featured, such as the debate over Clinton's health-care plan. Issues covered include ethics and professionalism and diversity in the workplace. 0aPublic relations. 0aPublic relationszUnited States. 4aRelaciones públicas zEstados Unidos1 aAult, Phillip H. 1 aAgee, Warren K. q(Warren Kendall), d1916-1 aBernays, Edward L. q(Edward Louis), d1891-1995eprologuista