02184cam a2200349 4500 BJBSDDR 20250729112926.0 ta 060907s1995 nyu eng 0673993094 9780673993090 eng BJBSDDR eng n-us--- HM 263 W667p 1995 659.2 Wilcox, Dennis L., 1941- 23034 Public relations : strategies and tactics / Dennis L. Wilcox, Phillip H. Ault, Warren K. Agee ; with a foreword by Edward L. Bernays. 4th edition New York : HarperCollins College Publishers, c1995. xxvi, 696 pages : illustrations (some color) ; 24 cm. Includes bibliographical references (pages 657-679) and index. Part 1 Role: what is public relations?; types of public relations work; the evolution of public relations; the individual in public relations; public relations departments and firms; ethics and professionalism. Part 2 Process: research; planning the action; communication; evaluation. Part 3 Strategy: public opinion and persuasion; the audience and how to reach it; public relations and the law. Part 4 Application: corporates; public affairs and government; international public relations; membership organizations; social, cultural, and health agencies; education; entertainment, sports, travel. Part 5 Tactics: public relations and new technologies; written tactics; spoken tactics; visual tactics. A comprehensive overview of public relations principles, concepts and methods is presented in this introductory text. Case studies are featured, such as the debate over Clinton's health-care plan. Issues covered include ethics and professionalism and diversity in the workplace. Public relations. Public relations United States. Relaciones públicas 1321 Estados Unidos Ault, Phillip H. 23035 Agee, Warren K. 23197 (Warren Kendall), 1916- Bernays, Edward L. (Edward Louis), 10634 1891-1995 prologuista lcc BK 48129 48129 0 0 lcc 0 0 CS BJB BJB CS 2018-10-24 0 HM 263 W667p 1995 00000007653 2018-10-24 00:00:00 1 2018-10-24 BK