TY - BOOK AU - Flynn,Nancy TI - The social media handbook: policies and best practices to effectively manage your organization's social media presence, posts, and potential risks SN - 9781118084625 AV - HM 742 F648s 2012 U1 - 302.23 PY - 2012/// CY - San Francisco PB - Pfeiffer KW - Social media KW - Economic aspects KW - Medios de comunicación social KW - Aspectos económicos N1 - Includes bibliographical references (p. 337-346) and index; Contents of the Web About the Author Introduction: Getting the Most from This ResourceWhy Every Organization Needs a Social 1. Media Policy and Compliance Management Program 2. Social Media and the Law: What Every Organization Needs to Know About Legal Compliance 3. Social Networking Creates Legal Evidence: How to Manage Records and E-Discovery Compliantly 4. Regulatory Compliance: Government and Industry Watchdogs Keep an Eye on the Social Web 5. Privacy, Security, and Social Media: What Every Employer and User Should Know 6. Blog Risks and Compliance Rules 7. Mobile Devices Drive Social Media Risks 8. Seven-Step Action Plan for Successful Social Media Policy and Compliance Management 9. Conduct a Social Media Policy Audit 10. Writing Effective Social Media Policies 11. Content Rules Are Critical to Compliance 12. Enforce Policy Compliance with Education 13. Reputation Management: Responding to and Recovering from a Social Networking Nightmare 14. Sample Policies: Social Media, Blogs, and Related AUPs 15. Glossary of Social Media, Legal, Regulatory, and Technology Terms Notes Index The following materials are available for download from www.pfeiffer.com/go/flynn password: professional Test Your Social Media Compliance Management Know-How Test Your Social Media Compliance Management Know-How: Answer Sheet for Trainers Self-Assessment: E-Discovery, Record Retention, and Policy Compliance E-Discovery, Record Retention, and Policy Compliance: Answer Sheet for Trainers State Rules of Civil Procedure and State E-Discovery Guidelines Handout Blog Policy and Compliance: Self-Assessment Blog Policy and Compliance: Answer Sheet for Trainers Sample Social Media Policy Audit Questionnaire for Managers, Supervisors, and Executives Sample Social Media Policy: Handout 113 Social Media Best Practices: Handout Resources N2 - The Social Media Handbook is a comprehensive risk and compliance management toolkit that walks employers step-by-step through the process of developing and implementing effective social media policy and compliance management programs that are designed to minimize and in some cases prevent social networking and web 2 ER -