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  <titleInfo>
    <nonSort>The </nonSort>
    <title>art of social media</title>
    <subTitle>power tips for power users</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Kawasaki, Guy</namePart>
    <namePart type="date">1954-</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Fitzpatrick, Peg</namePart>
  </name>
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  <originInfo>
    <place>
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    <place>
      <placeTerm type="text">New York</placeTerm>
    </place>
    <publisher>Portfolio</publisher>
    <dateIssued>2014</dateIssued>
    <issuance>monographic</issuance>
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  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
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  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>xii, 196 pages ; 19 cm.</extent>
  </physicalDescription>
  <tableOfContents>How to optimize your profile -- How to feed the content monster -- How to perfect your posts -- How to respond to comments -- How to integrate social media and blogging -- How to get more followers -- How to socialize events -- How to run Google+ hangouts on air -- How to rock a Twitter chat -- How to avoid looking clueless -- How to optimize individual platforms -- How to put everything together.</tableOfContents>
  <note type="statement of responsibility">Guy Kawasaki and Peg Fitzpatrick.</note>
  <note>Includes index.</note>
  <subject authority="lcsh">
    <topic>Social media</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Online social networks</topic>
  </subject>
  <subject>
    <topic>Medios de comunicación de masas</topic>
    <topic>Aspectos sociales</topic>
  </subject>
  <subject>
    <topic>Medios de comunicación de masas</topic>
  </subject>
  <subject>
    <topic>Medios de comunicación y lenguaje</topic>
  </subject>
  <classification authority="lcc">HM 742 K22a 2014</classification>
  <classification authority="ddc">302.23/1</classification>
  <identifier type="isbn">9781591848073</identifier>
  <identifier type="isbn">1591848075</identifier>
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    <recordChangeDate encoding="iso8601">20240311115101.0</recordChangeDate>
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