03049cam a2200385 i 4500 128223 20230410115820.0 130830t20142014caua 001 0 eng 17870947 2013031172 9781599185156 (pbk.) 1599185156 (pbk.) DLC eng DLC rda DLC Eng pcc HM 742 L668t 2014 302.23/1 Levy, Scott (Media marketing consultant) Tweet naked : a bare-all social media strategy for boosting your brand and your business / Scott Levy. [Irvine, CA] : EP, Entrepreneur Press, [2014] xvii, 164 p. : ill. ; 24 cm Includes index. What is social media? -- Transparency and authenticity -- Building your brand -- Convergence strategies and your social media team -- Ways to engage -- How to build a following -- Measuring and monitoring your success -- Advanced social media tips and tricks -- Resources. "Presenting a fresh perspective on a common challenge, author Scott Levy delivers a new answer to every business owner's social media question -- how can I make social media work for me? Levy's solution takes a cue from another explosive media phenomenon: reality TV. Levy invites readers to create the same magnetism that pulls reality TV viewers in by using the same tools: transparency, authenticity, and a human element. Readers learn how to use social platforms to tactfully share, or bare, their brand, inciting consumer action. Readers also learn how to strip their social media strategy down to what works for their brand, exhibit transparency that engages followers on all popular social channels, and create brand consistency across all social platforms. Other topics cover engineering positive brand impacts and avoid devastating damage, using crowdsourcing and retweets, and lifting a brand from relative obscurity to significant popularity. Real-life examples relate well-known business brands such as Sharpie and Jet Blue, and personal brands such as NFL Runningback DeAngelo Williams. Social media marketers learn exactly what it takes to seduce the masses and turn them from passive followers to brand champions and loyal brand buyers"-- Provided by publisher. "Business owners learn how to tactfully share, or bare, their brand to create attraction and incite consumer action"-- Provided by publisher. Social media. Strategic planning. Medios de comunicación de masas Aspectos sociales. Medios de comunicación de masas y lenguaje. Contributor biographical information http://www.loc.gov/catdir/enhancements/fy1403/2013031172-b.html Publisher description http://www.loc.gov/catdir/enhancements/fy1403/2013031172-d.html Table of contents only http://www.loc.gov/catdir/enhancements/fy1403/2013031172-t.html lcc bk dvf 48510 48510 0 0 lcc 0 0 CS BJB BJB CS 2023-04-10 1 0 HM 742 L668t 2014 00000121742 2018-10-24 00:00:00 1 2018-10-24 bk