02389cam a2200325 a 4500003000800000005001700008007000300025008004100028020001800069020001500087035002400102040002200126041000800148042001400156050002300170082001000193100001800203245015700221246002200378260004800400300002600448504006400474505074400538520060601282650004501888650002801933650003001961650005001991700002202041BJBSDDR20230410115820.0ta120404s2012    nju      b    001 0 eng d  a9781118167465  a1118167465  a(OCoLC)ocn749854762  aBTCTAbengcBTCTA  aspa  alccopycat14aHM 742bP968s 201200a006.71 aProulx, Mike.10aSocial TV :bhow marketers can reach and engage audiences by connecting television to the web, social media, and mobile /cMike Proulx, Stacey Shepatin.3 aSocial television  aHoboken, N.J. :bJohn Wiley & Sons,cc2012.  axvi, 272 p. ;c24 cm.  aIncludes bibliographical references (p. 245-258) and index.  aThe backchannel : bringing the social conversation to the forefront --  Social TV guides : curating social media for content discovery --  TV check-in services : creating vertical social networks around television --  The second screen : enhancing TV with synched content experiences --  Social TV ratings : adding a new dimension to television audience measurement --  Bridge content : driving engagement in-between episode airings --  Audience addressability : using online and direct mail targeting practices on TV --  TV everywhere : watching TV content whenever and wherever --  Connected TVs : blending online content with television content --  Conclusion (for now) : connecting the dots --  To be continued ... filling in the gaps.  aThe Internet didn't kill TV! It has become its best friend. Americans are watching more television than ever before, and we're engaging online at the same time we're tuning in. Social media has created a new and powerful "backchannel", fueling the renaissance of live broadcasts. Mobile and tablet devices allow us to watch and experience television whenever and wherever we want. And "connected TVs" blend web and television content into a unified big screen experience bringing us back into our living rooms. Social TV examines the changing (and complex) television landscape and helps brands navig. 0aTelevision programsxInternet marketing. 0aOnline social networks. 4aRedes sociales en línea 4aProgramas de televisión xAspectos sociales1 aShepatin, Stacey.