01504cam a2200349 a 4500 48516 48516 BJBSDDR 20230410115820.0 ta 120113s2012 nyu b 001 0 eng 9780071791090 (alk. paper) 0071791094 (alk. paper) 17119607 DLC DLC spa spa pcc HM 742 S294r 2012 658.872 Schaefer, Mark, 1960- Return on influence : the revolutionary power of Klout, social scoring, and influence marketing / Mark Schaefer. 1st ed. New York : McGraw-Hill, c2012. xviii, 215 p. ; 24 cm. Includes bibliographical references (p. [197]-201) and index. Introduction -- The rise of the citizen influencer -- Igniting epidemics -- The roots influence -- Social proof and reciprocity -- The seventh weapon -- Personal influence : the marketer's holy grail -- Klout and the evolution of social influence -- Controversy and turmoil -- The business benefits of social influence -- How to increase your Klout score -- The future of social scoring -- Conclusion social influence : a personal view -- Appendices -- Acknowledgements. Online social networks. Social media Marketing. Social influence. Redes sociales en línea 1568 Influencia social. 2084 lcc BK YSL 0 0 0 0 CS BJB BJB CS 2023-04-10 0 HM 742 S294r 2012 00000114500 2018-10-24 00:00:00 1 2018-10-24 BK