the revolutionary power of Klout, social scoring, and influence marketing Schaefer, Mark 1960- creator text bibliography nyu New York McGraw-Hill c2012 2012 1st ed. monographic eng spa

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xviii, 215 p. ; 24 cm. Introduction -- The rise of the citizen influencer -- Igniting epidemics -- The roots influence -- Social proof and reciprocity -- The seventh weapon -- Personal influence : the marketer's holy grail -- Klout and the evolution of social influence -- Controversy and turmoil -- The business benefits of social influence -- How to increase your Klout score -- The future of social scoring -- Conclusion social influence : a personal view -- Appendices -- Acknowledgements. Mark Schaefer. Includes bibliographical references (p. [197]-201) and index. Online social networks Social media Marketing Social influence Redes sociales en línea Influencia social HM 742 S294r 2012 658.872 9780071791090 (alk. paper) 0071791094 (alk. paper) DLC 120113 20230410115820.0 spa