01630cam a22003734i 4500 118390 20230410115826.0 130304s2014 enk 000 0 eng 17647171 acquire 2 shelf copies policy default lcc bk 2013005178 9780415675840 (hbk : alk. paper) 9780415675833 (pbk : alk. paper) 9780203798904 (ebk) DLC eng DLC rda DLC Eng pcc HM1221 SM658 2014 659.2 23 Smith, Ronald D., 1948- Public relations : the basics / Ron Smith. London : Routledge, 2014. ix, 268 pages ; 21 cm. text rdacontent unmediated rdamedia volume rdacarrier Basics (Routledge (Firm)) The basics A first look at public relations -- Public relations in society -- Types of public relations -- Practicing public relations-- Public relations planning: phase 1: research -- Public relations planning: phase 2: strategy -- Public relations planning: phase 3: tactics -- Public relations planning: phase 4: evaluation -- Appendix: Careers in public relations. 'Public Relations' is an introduction to one of the most exciting and fast-paced media industries. Both the practice and profession of public relations are explored and the focus is on those issues which will be most relevant to those new to the field. Public relations. dpf 48709 48709 0 0 lcc 0 0 CS BJB BJB CS 2023-04-10 4 0 HM1221 SM658 2014 00000111079 2018-10-24 00:00:00 1 2018-10-24 bk