the basics Smith, Ronald D. 1948- creator text enk 2014 monographic eng Eng

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ix, 268 pages ; 21 cm. 'Public Relations' is an introduction to one of the most exciting and fast-paced media industries. Both the practice and profession of public relations are explored and the focus is on those issues which will be most relevant to those new to the field. A first look at public relations -- Public relations in society -- Types of public relations -- Practicing public relations-- Public relations planning: phase 1: research -- Public relations planning: phase 2: strategy -- Public relations planning: phase 3: tactics -- Public relations planning: phase 4: evaluation -- Appendix: Careers in public relations. Ron Smith. Public relations HM1221 SM658 2014 659.2 9780415675840 (hbk : alk. paper) 9780415675833 (pbk : alk. paper) 2013005178 DLC 130304 20230410115826.0 118390 eng