<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>01441cam a2200373 a 4500</leader>
  <controlfield tag="001">118498</controlfield>
  <controlfield tag="005">20230410115828.0</controlfield>
  <controlfield tag="008">061222s2007    caua     b    001 0 eng  </controlfield>
  <datafield tag="035" ind1=" " ind2=" ">
    <subfield code="a">14678915</subfield>
  </datafield>
  <datafield tag="925" ind1="0" ind2=" ">
    <subfield code="a">acquire</subfield>
    <subfield code="b">1 shelf copy</subfield>
    <subfield code="x">policy default</subfield>
  </datafield>
  <datafield tag="942" ind1=" " ind2=" ">
    <subfield code="2">lcc</subfield>
    <subfield code="c">bk</subfield>
  </datafield>
  <datafield tag="010" ind1=" " ind2=" ">
    <subfield code="a">  2006101785</subfield>
  </datafield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">9780787986315 (cloth)</subfield>
  </datafield>
  <datafield tag="040" ind1=" " ind2=" ">
    <subfield code="a">DLC</subfield>
    <subfield code="c">DLC</subfield>
    <subfield code="d">DLC</subfield>
  </datafield>
  <datafield tag="041" ind1=" " ind2=" ">
    <subfield code="a">Eng</subfield>
  </datafield>
  <datafield tag="050" ind1="1" ind2="4">
    <subfield code="a">HM263</subfield>
    <subfield code="b">.A7864 2007</subfield>
  </datafield>
  <datafield tag="082" ind1="0" ind2="0">
    <subfield code="a">659.2</subfield>
    <subfield code="2">22</subfield>
  </datafield>
  <datafield tag="100" ind1="1" ind2=" ">
    <subfield code="a">Aronson, Merry.</subfield>
  </datafield>
  <datafield tag="245" ind1="1" ind2="4">
    <subfield code="a">The public relations writer's handbook :</subfield>
    <subfield code="b">the digital age /</subfield>
    <subfield code="c">Merry Aronson, Don Spetner, Carol Ames.</subfield>
  </datafield>
  <datafield tag="250" ind1=" " ind2=" ">
    <subfield code="a">2nd ed.</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
    <subfield code="a">San Francisco, CA :</subfield>
    <subfield code="b">Jossey-Bass,</subfield>
    <subfield code="c">c2007.</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">xvi , 349 p. :</subfield>
    <subfield code="b">ill. ;</subfield>
    <subfield code="c">24 cm.</subfield>
  </datafield>
  <datafield tag="504" ind1=" " ind2=" ">
    <subfield code="a">Includes bibliographical references (p.329-333) and index.</subfield>
  </datafield>
  <datafield tag="505" ind1=" " ind2=" ">
    <subfield code="a">Chapter 14: PROGRAM WRITINGAppendix A: RESEARCH AND INTERVIEW TECHNIQUES; Appendix B: GRAMMAR REFERENCE; Glossary; References; Index;</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Public relations.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Public relations</subfield>
    <subfield code="x">Authorship.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Publicity.</subfield>
  </datafield>
  <datafield tag="700" ind1="1" ind2=" ">
    <subfield code="a">Spetner, Don.</subfield>
  </datafield>
  <datafield tag="700" ind1="1" ind2=" ">
    <subfield code="a">Amos, Carol.</subfield>
  </datafield>
  <datafield tag="856" ind1="4" ind2="1">
    <subfield code="3">Table of contents only</subfield>
    <subfield code="u">http://www.loc.gov/catdir/toc/ecip077/2006101785.html</subfield>
  </datafield>
  <datafield tag="856" ind1="4" ind2="2">
    <subfield code="3">Contributor biographical information</subfield>
    <subfield code="u">http://www.loc.gov/catdir/enhancements/fy0826/2006101785-b.html</subfield>
  </datafield>
  <datafield tag="856" ind1="4" ind2="2">
    <subfield code="3">Publisher description</subfield>
    <subfield code="u">http://www.loc.gov/catdir/enhancements/fy0826/2006101785-d.html</subfield>
  </datafield>
  <datafield tag="946" ind1=" " ind2=" ">
    <subfield code="a">dpf</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">48763</subfield>
    <subfield code="d">48763</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="2">lcc</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="8">CS</subfield>
    <subfield code="a">BJB</subfield>
    <subfield code="b">BJB</subfield>
    <subfield code="c">CS</subfield>
    <subfield code="d">2023-04-10</subfield>
    <subfield code="h">4</subfield>
    <subfield code="l">0</subfield>
    <subfield code="o">HM263 .A7864 2007</subfield>
    <subfield code="p">00000111791</subfield>
    <subfield code="r">2018-10-24 00:00:00</subfield>
    <subfield code="t">1</subfield>
    <subfield code="w">2018-10-24</subfield>
    <subfield code="y">bk</subfield>
  </datafield>
</record>
