Public relations practices : managerial case studies and problems /
Allen H. Center, Patrick Jackson.
- 6th ed.
- Upper Saddle River, N.J. : Prentice Hall, c2003.
- xiv, 418 p. : ill. ; 24 cm.
Rev. ed. of: Public relations practices / Patrick Jackson, Allen H. Center. 5th ed. c1995.
Includes bibliographical references and index.
0136138039 9780136138037
2002021128
GBA2-49730
Public relations--Case studies. Public relations. Relations publiques--Cas, Etudes de.