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  <titleInfo>
    <title>Friends, followers, and the future</title>
    <subTitle>how social media are changing politics, threatening big brands, and killing traditional media</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>O'Connor, Rory</namePart>
    <namePart type="date">1951-</namePart>
    <role>
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    <place>
      <placeTerm type="text">San Francisco</placeTerm>
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    <publisher>City Lights Books</publisher>
    <dateIssued>c2012</dateIssued>
    <dateIssued encoding="marc">2012</dateIssued>
    <issuance>monographic</issuance>
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    <extent>285 p. ; 18 cm.</extent>
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  <tableOfContents>Introduction: word of mouse -- The rise of social media -- Brands, cesspools, and credibility -- Can brands be trusted? -- The Facebook decade: F8=Fate? -- The death of privacy -- The YouTube effect : 48 hours every minute -- Twitter : news no longer breaks, it tweets -- Google loses its buzz -- The new breed of media researchers -- Public displays of connection -- Politics 2.0 -- The daily me vs. the daily we -- The state of the media &amp; the death of brands -- Politics 3.0 -- Conclusion: the feed is your friend -- Acknowledgments -- About the author.</tableOfContents>
  <note type="statement of responsibility">Rory O'Connor.</note>
  <subject authority="lcsh">
    <topic>Social media</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Social media</topic>
    <topic>Political aspects</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Social media</topic>
    <topic>Economic aspects</topic>
  </subject>
  <classification authority="lcc">HM742 .O26 2012</classification>
  <classification authority="ddc" edition="23">302.3</classification>
  <identifier type="isbn">9780872865563 (pbk.)</identifier>
  <identifier type="isbn">0872865568 (pbk.)</identifier>
  <identifier type="lccn">2012005506</identifier>
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