02005cam a2200397 a 4500 115929 20230410115838.0 100825s2010 enka b 001 0 eng 16432453 2010036550 9781849711937 (hardback) 9781849711142 (pbk.) DLC DLC DLC HN 18 R795h 2010 659 Rose, Chris, 1956- How to win campaigns : communications for change / Chris Rose. 2nd ed. London ; Washington, DC : Earthscan, c2010. ix, 381 p. : ill. ; 23 cm. Includes bibliographical references (p. [331]-358) and index. Introduction 1. How To Begin 2. Communicating With Humans 3. Motivational Values 4. Campaign Research and Development 5. Campaign Plans 6. Organizing Campaign Communications 7. Constructing Campaign Propositions 8. Working With News Media 9. Keeping A Campaign Going 10. Old Media, New Media 11. To Do And Not To Do 12. The Bigger Picture Basic Campaign Checklist Case studies: Climate Change Campaigning: The effect of starting conditions Converting an Issue into a Campaign: The Case of WWF's Chemicals and Health Campaign Formative Campaign Research: The Undersea Obama Election Campaign: A New Media Case Study Issues and Power Analysis: Greening Apple Computers This comprehensive exploration of what works in campaigning is a practical 'how-to' guide for using the principles and strategies of effective campaigning as a new form of public politics. Social action. Communication in social action. Social marketing. Persuasion (Psychology) Publicity. Primera Jornada de Catalogacion. Comunicacion social. Publicidad. Marketing social. Promoción de ventas. Persuasion. lcc bk 49099 49099 0 0 lcc 0 0 CS BJB BJB CS 2023-04-10 1 0 HN 18 R795h 2010 00000109743 2018-10-24 00:00:00 1 2018-10-24 bk