communications for change Rose, Chris 1956- creator text bibliography enk London Washington, DC Earthscan c2010 2010 2nd ed. monographic eng

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ix, 381 p. : ill. ; 23 cm. This comprehensive exploration of what works in campaigning is a practical 'how-to' guide for using the principles and strategies of effective campaigning as a new form of public politics. Introduction 1. How To Begin 2. Communicating With Humans 3. Motivational Values 4. Campaign Research and Development 5. Campaign Plans 6. Organizing Campaign Communications 7. Constructing Campaign Propositions 8. Working With News Media 9. Keeping A Campaign Going 10. Old Media, New Media 11. To Do And Not To Do 12. The Bigger Picture Basic Campaign Checklist Case studies: Climate Change Campaigning: The effect of starting conditions Converting an Issue into a Campaign: The Case of WWF's Chemicals and Health Campaign Formative Campaign Research: The Undersea Obama Election Campaign: A New Media Case Study Issues and Power Analysis: Greening Apple Computers Chris Rose. Includes bibliographical references (p. [331]-358) and index. Social action Communication in social action Social marketing Persuasion (Psychology) Publicity Primera Jornada de Catalogacion Comunicacion social Publicidad Marketing social Promoción de ventas Persuasion HN 18 R795h 2010 659 9781849711937 (hardback) 9781849711142 (pbk.) 2010036550 DLC 100825 20230410115838.0 115929