Handbook of political marketing / 
edited by Bruce I. Newman 
 - Thousand Oaks, CA :  Sage Publications,  1999 
 - xxiv, 792 p. :  ill. ;  27 cm. 
<br/><br/>Conceptual and historical origins of political marketing -- Management of political campaigns -- Analysis of the political marketplace -- Development of political strategy -- Execution of political campaigns -- Political marketing and democracy. 
<br/><br/><label>ISBN: </label>076191109X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Campaign management.<br/>Political campaigns.<br/>Marketing.
<br/><br/><label>LC Class. No.: </label>JA 85  / H236 1991 
<br/><br/><label>Dewey Class. No.: </label>324.7