Newman, Bruce I. text cau Thousand Oaks, CA Sage Publications 1999 monographic eng

print

xxiv, 792 p. : ill. ; 27 cm. Conceptual and historical origins of political marketing -- Management of political campaigns -- Analysis of the political marketplace -- Development of political strategy -- Execution of political campaigns -- Political marketing and democracy. edited by Bruce I. Newman Campaign management Political campaigns Marketing JA 85 H236 1991 324.7 076191109X http://www.loc.gov/catdir/enhancements/fy0656/99006226-d.html http://www.loc.gov/catdir/enhancements/fy0656/99006226-d.html 060907 20230410120903.0 549