TY  - BOOK
AU  - Newman,Bruce I.
TI  - Handbook of political marketing
SN  - 076191109X
AV  - JA 85 H236 1991
U1  - 324.7 
PY  - 1999///
CY  - Thousand Oaks, CA
PB  - Sage Publications
KW  - Campaign management
KW  - Political campaigns
KW  - Marketing
N1  - Conceptual and historical origins of political marketing -- Management of political campaigns -- Analysis of the political marketplace -- Development of political strategy -- Execution of political campaigns -- Political marketing and democracy
UR  - http://www.loc.gov/catdir/enhancements/fy0656/99006226-d.html
ER  -