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  <titleInfo>
    <title>Márketing político</title>
    <subTitle>un análisis del intercambio político</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Luque, Teodoro</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Martín Armario, Enrique.</namePart>
    <role>
      <roleTerm type="text">pról.</roleTerm>
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  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">sp</placeTerm>
    </place>
    <place>
      <placeTerm type="text">Barcelona</placeTerm>
    </place>
    <publisher>Ariel Economía</publisher>
    <dateIssued>1996</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">spa</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>xi, 227 p. ; 25 cm.</extent>
  </physicalDescription>
  <note type="statement of responsibility">Teodoro Luque ; prólogo de Enrique Martín Armario.</note>
  <subject authority="lcsh">
    <topic>Communication in politics</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Public relations and politics</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Advertising, Political</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Campaign management</topic>
  </subject>
  <subject>
    <topic>Política y medios de comunicación de masas</topic>
  </subject>
  <subject>
    <topic>Publicidad política</topic>
  </subject>
  <classification authority="lcc">JA 85 L965m 1996</classification>
  <relatedItem type="series">
    <titleInfo>
      <title>Ariel economía</title>
    </titleInfo>
  </relatedItem>
  <identifier type="isbn">8434421119</identifier>
  <recordInfo>
    <recordCreationDate encoding="marc">060907</recordCreationDate>
    <recordChangeDate encoding="iso8601">20230410120904.0</recordChangeDate>
    <recordIdentifier>6012</recordIdentifier>
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