01534cam a2200361 4500 5963 20230410120904.0 060907n1999 cau eng 0761909583 funglode6018 eng JA 85 N551m 1999 Newman, Bruce I. The mass marketing of politics : democracy in an age of manufactured images / Bruce I. Newman Thousand Oaks : Sage Publications, 1999 xviii, 166 p. ; 24 cm. The impact of marketing on democracy -- From party politics to mass marketing -- The ABC’s of marketing -- The information highway -- Strategy -- The art of crafting an image -- The permanent campaign -- The solution. Presidents United States Election. Political campaigns United States. Communication in politics. Public relations and politics Advertising, Political Campaign management. Presidentes Estados Unidos Elección. Las campañas políticas Estados Unidos. Comunicación en la política. Las relaciones públicas y la política. Publicidad política. Gestión de Campaña. Publisher description http://www.loc.gov/catdir/enhancements/fy0655/99006266-d.html Table of contents only http://www.loc.gov/catdir/enhancements/fy0655/99006266-t.html lcc bk 53836 53836 0 0 lcc 0 0 CS BJB BJB CS 2018-10-24 1 0 JA 85 N551m 1999 00000008690 2018-10-24 00:00:00 1 2018-10-24 bk