<?xml version="1.0" encoding="UTF-8"?>
<mods xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns="http://www.loc.gov/mods/v3" version="3.1" xsi:schemaLocation="http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-1.xsd">
  <titleInfo>
    <nonSort>The </nonSort>
    <title>mass marketing of politics</title>
    <subTitle>democracy in an age of manufactured images</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Newman, Bruce I.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">cau</placeTerm>
    </place>
    <place>
      <placeTerm type="text">Thousand Oaks</placeTerm>
    </place>
    <publisher>Sage Publications</publisher>
    <dateIssued>1999</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>xviii, 166 p. ; 24 cm.</extent>
  </physicalDescription>
  <tableOfContents>The impact of marketing on democracy -- From party politics to mass marketing -- The ABC’s of marketing -- The information highway -- Strategy -- The art of crafting an image -- The permanent campaign -- The solution.</tableOfContents>
  <note type="statement of responsibility">Bruce I. Newman</note>
  <subject authority="lcsh">
    <topic>Presidents</topic>
    <geographic>United States</geographic>
    <topic>Election</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Political campaigns</topic>
    <geographic>United States</geographic>
  </subject>
  <subject authority="lcsh">
    <topic>Communication in politics</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Public relations and politics</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Advertising, Political</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Campaign management</topic>
  </subject>
  <subject>
    <topic>Presidentes</topic>
    <geographic>Estados Unidos</geographic>
    <topic>Elección</topic>
  </subject>
  <subject>
    <topic>Las campañas políticas</topic>
    <geographic>Estados Unidos</geographic>
  </subject>
  <subject>
    <topic>Comunicación en la política</topic>
  </subject>
  <subject>
    <topic>Las relaciones públicas y la política</topic>
  </subject>
  <subject>
    <topic>Publicidad política</topic>
  </subject>
  <subject>
    <topic>Gestión de Campaña</topic>
  </subject>
  <classification authority="lcc">JA 85 N551m 1999</classification>
  <identifier type="isbn">0761909583</identifier>
  <identifier type="uri">http://www.loc.gov/catdir/enhancements/fy0655/99006266-d.html</identifier>
  <identifier type="uri">http://www.loc.gov/catdir/enhancements/fy0655/99006266-t.html</identifier>
  <location>
    <url displayLabel="Publisher description">http://www.loc.gov/catdir/enhancements/fy0655/99006266-d.html</url>
  </location>
  <location>
    <url displayLabel="Table of contents only">http://www.loc.gov/catdir/enhancements/fy0655/99006266-t.html</url>
  </location>
  <recordInfo>
    <recordCreationDate encoding="marc">060907</recordCreationDate>
    <recordChangeDate encoding="iso8601">20230410120904.0</recordChangeDate>
    <recordIdentifier>5963</recordIdentifier>
  </recordInfo>
</mods>
