<?xml version="1.0" encoding="UTF-8"?>
<mods xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns="http://www.loc.gov/mods/v3" version="3.1" xsi:schemaLocation="http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-1.xsd">
  <titleInfo>
    <nonSort>The </nonSort>
    <title>marketing of rebellion</title>
    <subTitle>insurgents, media, and international activism</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Bob, Clifford</namePart>
    <namePart type="date">1958-</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
  <genre authority="marc">bibliography</genre>
  <genre authority="">Electronic books.</genre>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">enk</placeTerm>
    </place>
    <place>
      <placeTerm type="text">Cambridge</placeTerm>
    </place>
    <place>
      <placeTerm type="text">New York</placeTerm>
    </place>
    <publisher>Cambridge University Press</publisher>
    <dateIssued>2005</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <form authority="gmd"/>
    <extent>xiv, 237 p.</extent>
  </physicalDescription>
  <abstract>The Marketing of Rebellion rejects the common view that needy groups readily gain help from selfless nongovernmental organizations (NGOs). Even in the Internet age, insurgents face a Darwinian struggle for scare international resources - and, to succeed, they must aggressively market themselves. Based on primary document analysis and more than 45 interviews with local activists and NGO leaders, the author shows that support goes to the savviest, not the neediest."--Jacket.</abstract>
  <tableOfContents>Insurgent groups and the quest for overseas activism -- Power, exchange, and marketing -- From ethnic to environmental conflict: Nigeria's Ogoni movement -- The making of an antiglobalization icon: Mexico's Zapatista uprising -- Transnational marketing and world politics.</tableOfContents>
  <note type="statement of responsibility">Clifford Bob.</note>
  <note>Includes bibliographical references (p. 207-225) and index.</note>
  <subject authority="lcsh">
    <topic>Insurgency</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Government, Resistance to</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Human rights</topic>
    <topic>Cross-cultural studies</topic>
  </subject>
  <subject authority="lcsh">
    <topic>International relief</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Non-governmental organizations</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Public relations</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Mass media</topic>
  </subject>
  <subject>
    <name type="corporate">
      <namePart>Ejercito Zapatista de Liberación Nacional (México)</namePart>
    </name>
  </subject>
  <subject>
    <name type="corporate">
      <namePart>Ejercito Zapatista de Liberaciaón Nacional (México)</namePart>
    </name>
  </subject>
  <subject>
    <topic>Primera Jornada de Catalogación</topic>
  </subject>
  <subject authority="swd">
    <name type="corporate">
      <namePart>Ejército Zapatista de Liberación Nacional.</namePart>
    </name>
  </subject>
  <subject authority="swd">
    <topic>Aufstand</topic>
  </subject>
  <subject authority="swd">
    <geographic>Ogoni</geographic>
  </subject>
  <classification authority="lcc">JC 328.5 B663m 2005</classification>
  <classification authority="ddc">322.4</classification>
  <classification authority="">89.62</classification>
  <relatedItem type="otherFormat" displayLabel="Print version:">
    <titleInfo>
      <title>Marketing of rebellion</title>
    </titleInfo>
    <name>
      <namePart>Bob, Clifford, 1958-</namePart>
    </name>
    <originInfo>
      <publisher>Cambridge ; New York : Cambridge University Press, 2005</publisher>
    </originInfo>
    <identifier type="local">(DLC)  2004024987</identifier>
    <identifier type="local">(OCoLC)56894455</identifier>
  </relatedItem>
  <relatedItem type="series">
    <titleInfo>
      <title>Cambridge studies in contentious politics</title>
    </titleInfo>
  </relatedItem>
  <identifier type="isbn">9786611113100</identifier>
  <identifier type="isbn">661111310X</identifier>
  <identifier type="isbn">9780511252877 (electronic bk. : Adobe Reader)</identifier>
  <identifier type="isbn">0511252870 (electronic bk. : Adobe Reader)</identifier>
  <identifier type="isbn">9780511254321 (electronic bk. : Mobipocket Reader)</identifier>
  <identifier type="isbn">0511254326 (electronic bk. : Mobipocket Reader)</identifier>
  <identifier type="isbn" invalid="yes"/>
  <identifier type="isbn" invalid="yes"/>
  <identifier type="isbn" invalid="yes"/>
  <identifier type="isbn" invalid="yes"/>
  <identifier type="stock number">OverDrive, Inc.</identifier>
  <identifier type="uri">http://www.contentreserve.com/TitleInfo.asp?ID={B4FE18AE-4F57-4332-A22A-A67C1A5D433C}&amp;Format=50</identifier>
  <identifier type="uri">http://www.contentreserve.com/TitleInfo.asp?ID={B4FE18AE-4F57-4332-A22A-A67C1A5D433C}&amp;Format=900</identifier>
  <identifier type="uri">http://site.ebrary.com/id/10201753</identifier>
  <identifier type="uri">http://www.myilibrary.com?id=111310</identifier>
  <location>
    <url>http://www.contentreserve.com/TitleInfo.asp?ID={B4FE18AE-4F57-4332-A22A-A67C1A5D433C}&amp;Format=50</url>
  </location>
  <location>
    <url>http://www.contentreserve.com/TitleInfo.asp?ID={B4FE18AE-4F57-4332-A22A-A67C1A5D433C}&amp;Format=900</url>
  </location>
  <location>
    <url displayLabel="ebrary">http://site.ebrary.com/id/10201753</url>
  </location>
  <location>
    <url displayLabel="MyiLibrary">http://www.myilibrary.com?id=111310</url>
  </location>
  <recordInfo>
    <recordContentSource authority="marcorg">IDEBK</recordContentSource>
    <recordCreationDate encoding="marc">100929</recordCreationDate>
    <recordChangeDate encoding="iso8601">20230410120919.0</recordChangeDate>
    <recordIdentifier>98665</recordIdentifier>
    <languageOfCataloging>
      <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
    </languageOfCataloging>
  </recordInfo>
</mods>
