Diamond, Edwin. <br/><br/>
The spot :  the rise of political advertising on television / 
Edwin Diamond and Stephen Bates. 
 - Cambridge, Mass. :  MIT Press,  c1984. 
 - xiv, 416 p. :  ill. ;  21 cm. 
<br/><br/> Includes index. 
<br/><br/>Bibliography: p. [391]-400. 
<br/><br/><label>ISBN: </label>0262040751 
<br/><br/><label>LCCN: </label>84007904  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising, Political--United States.<br/>Television advertising--United States.
<br/><br/><label>LC Class. No.: </label>JF 2112  / D537s 1984 
<br/><br/><label>Dewey Class. No.: </label>659.2/9320973