00812cam a2200265 a 45000010006000000050017000060080041000230350003000640350012000670100014000790200015000930400018001080430012001260500024001380820022001621000020001842450100002042600043003043000034003475040032003815000020004136500043004336500043004767000027005192873520230410121006.0840405s1984    maua     b    001 0 eng      a1423735  a84007904   a0262040751  aDLCcDLCdDLC  an-us---14aJF 2112bD537s 198400a659.2/93209732191 aDiamond, Edwin.14aThe spot :bthe rise of political advertising on television /cEdwin Diamond and Stephen Bates.  aCambridge, Mass. :bMIT Press,cc1984.  axiv, 416 p. :bill. ;c21 cm.  aBibliography: p. [391]-400.  aIncludes index. 0aAdvertising, PoliticalzUnited States. 0aTelevision advertisingzUnited States.1 aBates, Stephen,d1958-