TY  - BOOK
AU  - Diamond,Edwin
AU  - Bates,Stephen
TI  - The spot: the rise of political advertising on television 
SN  - 0262040751
AV  - JF 2112 D537s 1984
U1  - 659.2/9320973 19
PY  - 1984///
CY  - Cambridge, Mass.
PB  - MIT Press
KW  - Advertising, Political
KW  - United States
KW  - Television advertising
N1  - Includes index; Bibliography: p. [391]-400
ER  -