02909cam a2200385Mi 45000010006000000050017000060080041000230100015000640350024000790400036001030200026001390200029001650200027001940200030002210820010002510500023002612450114002842600066003983000041004645000085005055040051005905051294006416500037019356500037019726500027020096530025020366500039020616500036021006500034021367000029021707000035021998560092022348560106023268560091024329816120230410121006.0051108s2005 xxka f b 101 0 eng d a2005282341 a(OCoLC)ocn443678715 aODKLJeppiakbslvcSILISdOCLCQ a0719068703 (hardback) a9780719068706 (hardback) a0719068711 (paperback) a9780719068713 (paperback)00a324.714aJF 2112bP769 200500aPolitical marketing :ba comparative perspective /cedited by Darren G. Lilleker and Jennifer Lees-Marshment. aManchester ;aNew York :bManchester University Press,c2005. axvii, 230 p. :bill.;graf. ;c24 cm. a"Based on a conference held at the University of Aberdeen in 2002"--> predgovor. aIncludes biibliographical references and index0 aIntroduction: rethinking political party bhaviour / Darren G. Lilleker and Jennifer Lees-Marshment.-- Political marketing in the UK: a positive start but an uncertain future/ Jennifer Lees-Marshment and Darren G. Lilleker-- American political marketing: George W. Bush and the republican party / Jonathan Knuckey and Jennifer Lees-Marshment-- Canadian political parties: market-oriented or ideological slagbrains? / Alex Marland-- Marketing the message or the messenger?. The New Zealand labour party, 1990-2003 / Chris Rudd-- Political marketing in Irish politics: the case of Sinn Fein / Sean McGough-- Political marketing in Germany: the case of the social democratic party / Charles Lees-- The rise and fall of populism in Austria a political marketing perspective/ Andreas Lederer, Fritz Plasser and Christian Scheucher-- Change to win? The Brazilian workers' party's 2002 general election marketing strategy / Josiane Cotrim-Macieira-- The re-lauch of the Popular Revolutionary American Alliance: the use of political marketing in Peru's new political era / Pedro Patron Galindo-- Political marketing in Scotland's devolved system / Declan P. Bannon and Robert Mochrie-- Conclusion: towards a comparative model of party marketing / Darren G. Lilleker and Jennifer Lees-Marshment. 0aCampaign managementvCongresses. 0aPolitical campaignsvCongresses. 0aMarketingvCongresses. aPolitical marketing. 0aGestión de campañasvCongresos 0aCampaña políticavCongresos 0aComercializaciónvCongresos1 aLilleker, Darren G.4edt1 aLees-Marshment, Jennifer.4edt413Table of contents onlyuhttp://www.loc.gov/catdir/enhancements/fy0627/2005282341-t.html423Contributor biographical informationuhttp://www.loc.gov/catdir/enhancements/fy0809/2005282341-b.html423Publisher descriptionuhttp://www.loc.gov/catdir/enhancements/fy0809/2005282341-d.html