03035cam a2200445Mi 4500 98161 20230410121006.0 051108s2005 xxka f b 101 0 eng d 2005282341 (OCoLC)ocn443678715 ODKLJ ppiak slv SILIS OCLCQ 0719068703 (hardback) 9780719068706 (hardback) 0719068711 (paperback) 9780719068713 (paperback) SILIS 24426845 324.7 JF 2112 P769 2005 Political marketing : a comparative perspective / edited by Darren G. Lilleker and Jennifer Lees-Marshment. Manchester ; New York : Manchester University Press, 2005. xvii, 230 p. : ill.;graf. ; 24 cm. "Based on a conference held at the University of Aberdeen in 2002"--> predgovor. Includes biibliographical references and index Introduction: rethinking political party bhaviour / Darren G. Lilleker and Jennifer Lees-Marshment.-- Political marketing in the UK: a positive start but an uncertain future/ Jennifer Lees-Marshment and Darren G. Lilleker-- American political marketing: George W. Bush and the republican party / Jonathan Knuckey and Jennifer Lees-Marshment-- Canadian political parties: market-oriented or ideological slagbrains? / Alex Marland-- Marketing the message or the messenger?. The New Zealand labour party, 1990-2003 / Chris Rudd-- Political marketing in Irish politics: the case of Sinn Fein / Sean McGough-- Political marketing in Germany: the case of the social democratic party / Charles Lees-- The rise and fall of populism in Austria a political marketing perspective/ Andreas Lederer, Fritz Plasser and Christian Scheucher-- Change to win? The Brazilian workers' party's 2002 general election marketing strategy / Josiane Cotrim-Macieira-- The re-lauch of the Popular Revolutionary American Alliance: the use of political marketing in Peru's new political era / Pedro Patron Galindo-- Political marketing in Scotland's devolved system / Declan P. Bannon and Robert Mochrie-- Conclusion: towards a comparative model of party marketing / Darren G. Lilleker and Jennifer Lees-Marshment. Campaign management Congresses. Political campaigns Congresses. Marketing Congresses. Political marketing. Gestión de campañas Congresos Campaña política Congresos Comercialización Congresos Lilleker, Darren G. edt Lees-Marshment, Jennifer. edt Table of contents only http://www.loc.gov/catdir/enhancements/fy0627/2005282341-t.html Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0809/2005282341-b.html Publisher description http://www.loc.gov/catdir/enhancements/fy0809/2005282341-d.html lcc bk C0 DRFGD lmm 55840 55840 0 0 lcc 0 0 CS BJB BJB CS 2023-04-10 1 0 JF 2112 P769 2005 00000084579 2018-10-24 00:00:00 1 2018-10-24 bk