Political marketing
a comparative perspective
Lilleker, Darren G.
edt
Lees-Marshment, Jennifer.
edt
text
bibliography
conference publication
xxk
Manchester
New York
Manchester University Press
2005
monographic
eng
xvii, 230 p. : ill.;graf. ; 24 cm.
Introduction: rethinking political party bhaviour / Darren G. Lilleker and Jennifer Lees-Marshment.-- Political marketing in the UK: a positive start but an uncertain future/ Jennifer Lees-Marshment and Darren G. Lilleker-- American political marketing: George W. Bush and the republican party / Jonathan Knuckey and Jennifer Lees-Marshment-- Canadian political parties: market-oriented or ideological slagbrains? / Alex Marland-- Marketing the message or the messenger?. The New Zealand labour party, 1990-2003 / Chris Rudd-- Political marketing in Irish politics: the case of Sinn Fein / Sean McGough-- Political marketing in Germany: the case of the social democratic party / Charles Lees-- The rise and fall of populism in Austria a political marketing perspective/ Andreas Lederer, Fritz Plasser and Christian Scheucher-- Change to win? The Brazilian workers' party's 2002 general election marketing strategy / Josiane Cotrim-Macieira-- The re-lauch of the Popular Revolutionary American Alliance: the use of political marketing in Peru's new political era / Pedro Patron Galindo-- Political marketing in Scotland's devolved system / Declan P. Bannon and Robert Mochrie-- Conclusion: towards a comparative model of party marketing / Darren G. Lilleker and Jennifer Lees-Marshment.
specialized
edited by Darren G. Lilleker and Jennifer Lees-Marshment.
"Based on a conference held at the University of Aberdeen in 2002"--> predgovor.
Includes biibliographical references and index
Campaign management
Congresses
Political campaigns
Congresses
Marketing
Congresses
Political marketing.
Gestión de campañas
Congresos
Campaña política
Congresos
Comercialización
Congresos
JF 2112 P769 2005
324.7
0719068703 (hardback)
9780719068706 (hardback)
0719068711 (paperback)
9780719068713 (paperback)
2005282341
http://www.loc.gov/catdir/enhancements/fy0627/2005282341-t.html
http://www.loc.gov/catdir/enhancements/fy0809/2005282341-b.html
http://www.loc.gov/catdir/enhancements/fy0809/2005282341-d.html
http://www.loc.gov/catdir/enhancements/fy0627/2005282341-t.html
http://www.loc.gov/catdir/enhancements/fy0809/2005282341-b.html
http://www.loc.gov/catdir/enhancements/fy0809/2005282341-d.html
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