TY  - BOOK
AU  - Lilleker,Darren G.
AU  - Lees-Marshment,Jennifer
TI  - Political marketing: a comparative perspective 
SN  - 0719068703 (hardback)
AV  - JF 2112 P769 2005
U1  - 324.7 
PY  - 2005///
CY  - Manchester, New York
PB  - Manchester University Press
KW  - Campaign management
KW  - Congresses
KW  - Political campaigns
KW  - Marketing
KW  - Gestión de campañas
KW  - Congresos
KW  - Campaña política
KW  - Comercialización
KW  - Political marketing
N1  - "Based on a conference held at the University of Aberdeen in 2002"--> predgovor; Includes biibliographical references and index; Introduction: rethinking political party bhaviour / Darren G. Lilleker and Jennifer Lees-Marshment.-- Political marketing in the UK: a positive start but an uncertain future/ Jennifer Lees-Marshment and Darren G. Lilleker-- American political marketing: George W.  Bush and the republican party / Jonathan  Knuckey and Jennifer Lees-Marshment-- Canadian political parties: market-oriented or ideological slagbrains? / Alex Marland-- Marketing the message or the messenger?. The New Zealand labour party, 1990-2003 / Chris Rudd-- Political marketing in Irish politics: the case of Sinn Fein / Sean McGough-- Political marketing in Germany: the case of the social democratic party / Charles Lees-- The rise and fall of populism in Austria a political marketing perspective/ Andreas Lederer, Fritz Plasser and Christian Scheucher-- Change to win? The Brazilian workers' party's 2002 general election marketing strategy / Josiane Cotrim-Macieira-- The re-lauch of the Popular Revolutionary American Alliance: the use of political marketing in Peru's new political era / Pedro Patron Galindo-- Political marketing in Scotland's devolved system  / Declan  P. Bannon and Robert Mochrie-- Conclusion: towards a comparative model of party marketing / Darren G. Lilleker and Jennifer Lees-Marshment
UR  - http://www.loc.gov/catdir/enhancements/fy0627/2005282341-t.html
UR  - http://www.loc.gov/catdir/enhancements/fy0809/2005282341-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy0809/2005282341-d.html
ER  -