Howard, Philip N.

New media campaigns and the managed citizen / Philip N. Howard. - Cambridge ; New York : Cambridge University Press, 2006. - 1 online resource (xxii, 264 p.) - Communication, society, and politics . - Communication, society, and politics. .

Includes bibliographical references and index.

Prologue: The flows of information in competitive politics -- Introduction: The hypermedia campaign -- Political communication and information technology -- Producing the hypermedia political campaign -- Learning politics from the hypermedia campaign -- Organizational communication in the hypermedia campaign -- Managed citizenship and information technology -- Appendix: Method notes on studying information technology and political communication.

051113987X (electronic bk. : Adobe Reader) 9780511139871 (electronic bk. : Adobe Reader) 0521847494 9780521847490 0521612276 9780521612272

EBL244414 eBook Library http://www.eblib.com


Internet in political campaigns--United States.
Communication in politics--Technological innovations.--United States
Political campaigns--Technological innovations.--United States
Mass media--Political aspects--United States.
Information technology--Political aspects--United States.
Política de medios de comunicación de masas.
Publicidad política.
Elecciones--Estados Unidos.
Política por internet.
Internet--Política gubernamental--Estados Unidos.

JK 2281 / H848n 2006

324.730973