New media campaigns and the managed citizen /
Philip N. Howard.
- Cambridge ; New York : Cambridge University Press, 2006.
- 1 online resource (xxii, 264 p.)
- Communication, society, and politics .
- Communication, society, and politics. .
Includes bibliographical references and index.
Prologue: The flows of information in competitive politics -- Introduction: The hypermedia campaign -- Political communication and information technology -- Producing the hypermedia political campaign -- Learning politics from the hypermedia campaign -- Organizational communication in the hypermedia campaign -- Managed citizenship and information technology -- Appendix: Method notes on studying information technology and political communication.
Internet in political campaigns--United States. Communication in politics--Technological innovations.--United States Political campaigns--Technological innovations.--United States Mass media--Political aspects--United States. Information technology--Political aspects--United States. Política de medios de comunicación de masas. Publicidad política. Elecciones--Estados Unidos. Política por internet. Internet--Política gubernamental--Estados Unidos.