Get out the vote! : how to increase voter turnout /
Donald P. Green, Alan S. Gerber.
- Washington, D.C. : Brookings Institution Press, c2004.
- ix, 145 p. ; 24 cm.
Includes bibliographical references and index.
Why voter mobilization matters -- Evidence versus received wisdom -- Door-to-door canvassing : shoe leather politics -- Leaflets : walk, don't talk -- Direct mail : postal service as campaign staff -- Phone banks : politics meets telemarketing -- Electronic mail : faster, cheaper, but does it work? -- Frontiers of get-out-the-vote research.
Political campaigns--United States. Campaign management--United States. Voting--United States. Campagnes électorales--Etats-Unis. Campagnes électorales--Gestion. Vote--âEtats-Unis.