Evaluating campaign quality : can the electoral process be improved? /
L. Sandy Maisel, Darrell M. West, Brett M. Clifton.
- Cambridge ; New York : Cambridge University Press, 2007.
- xiv, 155 p. : ill. ; 24 cm.
- Communication, society, and politics .
Includes bibliographical references (p. 145-151) and index.
Campaign reformers : optimists, skeptics, and rejectionists -- Dissemination of campaign practices -- Impact on campaign conduct -- Impact on campaign discourse -- Impact on public responses -- Improving the system -- Appendices: A. Data and methodology -- B. Public opinion survey -- C. Consultant survey -- D. Focus group protocol.