Maisel, Louis Sandy, 1945-

Evaluating campaign quality : can the electoral process be improved? / L. Sandy Maisel, Darrell M. West, Brett M. Clifton. - Cambridge ; New York : Cambridge University Press, 2007. - xiv, 155 p. : ill. ; 24 cm. - Communication, society, and politics .

Includes bibliographical references (p. 145-151) and index.

Campaign reformers : optimists, skeptics, and rejectionists -- Dissemination of campaign practices -- Impact on campaign conduct -- Impact on campaign discourse -- Impact on public responses -- Improving the system -- Appendices: A. Data and methodology -- B. Public opinion survey -- C. Consultant survey -- D. Focus group protocol.

9780521877299 (hardback) 0521877296 (hardback) 9780521700825 (pbk.) 0521700825 (pbk.)

2006101719

GBA728521 bnb

013715616 Uk


Political campaigns--United States.
Elections--United States.

JK2281 / M35 2007

324.70973