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  <titleInfo>
    <title>Evaluating campaign quality</title>
    <subTitle>can the electoral process be improved?</subTitle>
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  <name type="personal">
    <namePart>Maisel, Louis Sandy</namePart>
    <namePart type="date">1945-</namePart>
    <role>
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  <name type="personal">
    <namePart>West, Darrell M.</namePart>
    <namePart type="date">1954-</namePart>
  </name>
  <name type="personal">
    <namePart>Clifton, Brett M.</namePart>
    <namePart type="date">1972-</namePart>
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    <place>
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    <publisher>Cambridge University Press</publisher>
    <dateIssued>2007</dateIssued>
    <issuance>monographic</issuance>
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  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
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  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>xiv, 155 p. : ill. ; 24 cm.</extent>
  </physicalDescription>
  <tableOfContents>Campaign reformers : optimists, skeptics, and rejectionists -- Dissemination of campaign practices -- Impact on campaign conduct -- Impact on campaign discourse -- Impact on public responses -- Improving the system -- Appendices: A. Data and methodology -- B. Public opinion survey -- C. Consultant survey -- D. Focus group protocol.</tableOfContents>
  <note type="statement of responsibility">L. Sandy Maisel, Darrell M. West, Brett M. Clifton.</note>
  <note>Includes bibliographical references (p. 145-151) and index.</note>
  <subject>
    <geographicCode authority="marcgac">n-us---</geographicCode>
  </subject>
  <subject authority="lcsh">
    <topic>Political campaigns</topic>
    <geographic>United States</geographic>
  </subject>
  <subject authority="lcsh">
    <topic>Elections</topic>
    <geographic>United States</geographic>
  </subject>
  <classification authority="lcc">JK2281 M35 2007</classification>
  <classification authority="ddc" edition="22">324.70973</classification>
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      <title>Communication, society, and politics</title>
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  <identifier type="isbn">9780521877299 (hardback)</identifier>
  <identifier type="isbn">0521877296 (hardback)</identifier>
  <identifier type="isbn">9780521700825 (pbk.)</identifier>
  <identifier type="isbn">0521700825 (pbk.)</identifier>
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