<?xml version="1.0" encoding="UTF-8"?>
<mods xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns="http://www.loc.gov/mods/v3" version="3.1" xsi:schemaLocation="http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-1.xsd">
  <titleInfo>
    <title>Marketing politique</title>
    <subTitle>mode d'emploi</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Lora, Marie.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
  <genre authority="marc">bibliography</genre>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">fr</placeTerm>
    </place>
    <place>
      <placeTerm type="text">Levallois-Perret</placeTerm>
    </place>
    <publisher>Studyrama</publisher>
    <dateIssued>2006</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">fre</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>139 p. ; 24 cm.</extent>
  </physicalDescription>
  <note type="statement of responsibility">Marie Lora.</note>
  <note>Bibliogr. et webographie: p. 131-139.</note>
  <subject authority="rvm">
    <topic>Marketing politique</topic>
    <geographic>Etats-Unis</geographic>
    <topic>Guides, manuels, etc</topic>
  </subject>
  <subject authority="rvm">
    <topic>Presidents</topic>
    <geographic>Etats-Unis</geographic>
    <topic>Elections</topic>
  </subject>
  <subject authority="rvm">
    <topic>Presidents</topic>
    <geographic>Etats-Unis</geographic>
    <topic>Election</topic>
    <temporal>2004</temporal>
  </subject>
  <subject>
    <topic>Marketing politique</topic>
  </subject>
  <subject>
    <topic>Propagande electorale</topic>
  </subject>
  <subject>
    <topic>Psychologie politique</topic>
  </subject>
  <subject authority="ram">
    <topic>Marketing politique</topic>
    <geographic>Etats-Unis</geographic>
    <temporal>1990-</temporal>
  </subject>
  <subject authority="ram">
    <topic>Presidents</topic>
    <geographic>Etats-Unis</geographic>
    <topic>Election (2004)</topic>
  </subject>
  <classification authority="lcc">JK526 2004 b. L865m 2006</classification>
  <classification authority="ddc" edition="22">324.973 L8652m</classification>
  <classification authority="ddc">320.973</classification>
  <relatedItem type="series">
    <titleInfo>
      <title>Studyrama perspectives ; 634</title>
    </titleInfo>
  </relatedItem>
  <identifier type="isbn">2844728243</identifier>
  <identifier type="isbn">9782844728241</identifier>
  <recordInfo>
    <recordContentSource authority="marcorg">OTZ</recordContentSource>
    <recordCreationDate encoding="marc">070518</recordCreationDate>
    <recordChangeDate encoding="iso8601">20230410121037.0</recordChangeDate>
    <recordIdentifier>100412</recordIdentifier>
    <languageOfCataloging>
      <languageTerm authority="iso639-2b" type="code">fre</languageTerm>
    </languageOfCataloging>
  </recordInfo>
</mods>
