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  <titleInfo>
    <title>Cómo ganar una elección</title>
    <subTitle>guía para planear estratégicamente una campaña electoral</subTitle>
  </titleInfo>
  <typeOfResource>text</typeOfResource>
  <genre authority="marc">bibliography</genre>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">mx</placeTerm>
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    <place>
      <placeTerm type="text">México</placeTerm>
    </place>
    <publisher>Comunicación Total</publisher>
    <publisher>FCE</publisher>
    <dateIssued>2006</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">spa</languageTerm>
  </language>
  <physicalDescription>
    <extent>195 p. ; 21 cm.</extent>
  </physicalDescription>
  <note>Bibliografía : pp. 193-195.</note>
  <subject>
    <topic>Campañas políticas</topic>
    <geographic>México</geographic>
    <topic>Mercadotecnia</topic>
  </subject>
  <subject>
    <topic>Partidos políticos</topic>
    <geographic>México</geographic>
    <topic>Mercadotecnia</topic>
  </subject>
  <subject>
    <topic>Elecciones</topic>
    <geographic>México</geographic>
  </subject>
  <subject authority="lcsh">
    <topic>Political parties</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Campaign management</topic>
    <geographic>Mexico</geographic>
  </subject>
  <subject authority="lcsh">
    <topic>Political campaigns</topic>
    <geographic>Mexico</geographic>
  </subject>
  <subject authority="lcsh">
    <topic>Political parties</topic>
    <geographic>Mexico</geographic>
  </subject>
  <subject authority="lcsh">
    <topic>Elections</topic>
    <geographic>Mexico</geographic>
    <geographic>Mexico</geographic>
  </subject>
  <classification authority="lcc">JL 2898 C735 2006</classification>
  <classification authority="ddc">324.72</classification>
  <relatedItem type="series">
    <titleInfo>
      <title>Colección Tezontle</title>
    </titleInfo>
  </relatedItem>
  <identifier type="isbn">9681679784 (rústica)</identifier>
  <identifier type="isbn">9789681679781 (rústica)</identifier>
  <identifier type="isbn">9681679776 (empastado)</identifier>
  <identifier type="isbn">9789681679774 (empastado)</identifier>
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    <recordIdentifier>87848</recordIdentifier>
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      <languageTerm authority="iso639-2b" type="code">spa</languageTerm>
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