02013cam a2200337L 4500 76806 20230410123402.0 091213s2009 enk 000 u eng d (OCoLC)ocn488288588 DKDLA dan DKDLA 0749455918 9780749455910 DKDLA 37521428 (OCoLC)488288588 K 1401 J75h 2009 Jolly, Adam. The handbook of European intellectual property management : Developing, managing and protecting your company's intellectual property. 2a ed. London : Kogan Page, 2009. 549 p. When managed well, intellectual property puts enterprises in a position to lock in advantages and command premiums. Instead of competing on price, they will be able to identify, protect and exploit their unique features and distinctive capabilities. But in Europe, the process of commercialising IP remains fraught with difficulties, and there are major differences in the application and interpretation of IP rights in each national jurisdiction. Produced in association with the European Patent Office, "The Handbook of European Intellectual Property" shows how enterprises can use the IP system within Europe to develop an effective commercial strategy, exploit an innovation, find a clear route to market and raise funds. Drawing on a wide range of commercial experience and professional expertise, it provides a practical account of how businesses can put IP at the heart of their business and manage it as an asset. Intellectual property Intellectual property European Union countries. Intellectual capital European Union countries Management. Technological innovations European Union countries Management. Intellectual property Europe Management. Philpott, Jeremy. lcc bk C0 DRFGD AAG 60341 60341 0 0 lcc 0 0 CS BJB BJB CS 2023-04-10 1 0 K 1401 J75h 2009 00000069549 2018-10-24 00:00:00 1 2018-10-24 bk