The Developing, managing and protecting your company's intellectual property Jolly, Adam. creator Philpott, Jeremy. text enk London Kogan Page 2009 2a ed. monographic eng

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549 p. When managed well, intellectual property puts enterprises in a position to lock in advantages and command premiums. Instead of competing on price, they will be able to identify, protect and exploit their unique features and distinctive capabilities. But in Europe, the process of commercialising IP remains fraught with difficulties, and there are major differences in the application and interpretation of IP rights in each national jurisdiction. Produced in association with the European Patent Office, "The Handbook of European Intellectual Property" shows how enterprises can use the IP system within Europe to develop an effective commercial strategy, exploit an innovation, find a clear route to market and raise funds. Drawing on a wide range of commercial experience and professional expertise, it provides a practical account of how businesses can put IP at the heart of their business and manage it as an asset. Intellectual property Intellectual property European Union countries Intellectual capital European Union countries Management Technological innovations European Union countries Management Intellectual property Europe Management K 1401 J75h 2009 0749455918 9780749455910 DKDLA 091213 20230410123402.0 76806 dan