02493cam a2200289 4500 1414 20230410123402.0 060907n1997 mau eng 0240802764 (pbk. : alk. paper) 9780240802763 (pbk. : alk. paper) funglode1421 eng K 1420 L975c 1997 Lutzker, Arnold P Copyrights and trademarks for media professionals / Arnold P. Lutzker New York : Focal Press, 1997 x, 194 p. : ill. ; 24 cm. Broadcast & cable series Overview of copyright : Big picture, 3. -- What is copyright?, 7. -- The copyringht : The coin of copyright, 17. -- Limitations on copyright : The Chili pepper of copyright, 25. -- Remedies for infringement : Paying the price, 39. -- Ownership of copyright : Keeping what's yours, 43. -- Trademarks, 53. -- What is a tradermak?, 53. -- The trademark systems : Claiming your mark, 65. -- Strategy for acquiring trademark rights : A how to for branding, 75. -- Likelihood of confusion : The acid test, 81. -- Trademarks and licensing : The acid test, 81. -- Trademarks and licensing : The extra opportunity, 87. -- Unfair competition, publicity, and privacy : Filling in the holes, 91. -- Three content : Broadcasting and film, 97. -- News programming : Competition for content, 99. -- Music rights in broadcasting : They're playing our song, 109. -- Advestising : Being content with commercial content, 119. -- The olympics : The law of the rings, 123. -- Call signs, slogans, jingles, and characters : The bits and pieces of broadcasting, 127. -- Colorization and artists' rights : Whose work is it?, 133. -- licensing and distributing : The business of programming, 139. -- Content and new media : Cable, satellite, telephone, and the internet, 149. -- Five hundred channels : A pipe dream, 151. -- Compulsory licensing : Government's helping hand, 157. -- Media consolidation : Content synergy, 167. -- Cyberspace : The code of the wild west revisited, 171. -- Tradermarks and the internet : What's in a name?, 177 Copyright Copyright United States. Trademarks Law and legislation Broadcasting & cable series. Publisher description http://www.loc.gov/catdir/description/els032/96052114.html Table of content http://www.loc.gov/catdir/toc/els032/96052114.html lcc bk 60362 60362 0 0 lcc 0 0 CS BJB BJB CS 2018-10-24 1 0 K 1420 L975c 1997 00000001596 2018-10-24 00:00:00 1 2018-10-24 bk