TY  - BOOK
AU  - Lutzker,Arnold P
TI  - Copyrights and trademarks for media professionals
T2  - Broadcast & cable series
SN  - 0240802764 (pbk. : alk. paper)
AV  - K 1420 L975c 1997
PY  - 1997///
CY  - New York
PB  - Focal Press
KW  - Copyright
KW  - United States
KW  - Trademarks
KW  - Law and legislation
N2  - Overview of copyright : Big picture, 3. -- What is copyright?, 7. -- The copyringht : The coin of copyright, 17. -- Limitations on copyright : The Chili pepper of copyright, 25. -- Remedies for infringement : Paying the price, 39. -- Ownership of copyright : Keeping what's yours, 43. --  Trademarks, 53. -- What is a tradermak?, 53. -- The trademark systems : Claiming your mark, 65. --  Strategy for acquiring trademark rights : A how to for branding, 75. -- Likelihood of confusion : The acid test, 81. -- Trademarks and licensing : The acid test, 81. -- Trademarks and licensing : The extra opportunity, 87. -- Unfair competition, publicity, and privacy : Filling in the holes, 91. --  Three content : Broadcasting and film, 97. -- News programming : Competition for content, 99. --  Music rights in broadcasting : They're playing our song, 109. -- Advestising : Being content with commercial content, 119. -- The olympics : The law of the rings, 123. -- Call signs, slogans, jingles, and characters : The bits and pieces of broadcasting, 127. -- Colorization and artists' rights : Whose work is it?, 133. -- licensing and distributing : The business of programming, 139. -- Content and new media : Cable, satellite, telephone, and the internet, 149. -- Five hundred channels : A pipe dream, 151. -- Compulsory licensing : Government's helping hand, 157. -- Media consolidation : Content synergy, 167. -- Cyberspace : The code of the wild west revisited, 171. -- Tradermarks and the internet : What's in a name?, 177
UR  - http://www.loc.gov/catdir/description/els032/96052114.html
UR  - http://www.loc.gov/catdir/toc/els032/96052114.html
ER  -