McHale, Robert  <br/><br/>
Navigating social media legal risks :  safeguarding your business / 
 Safeguarding your business 
Robert McHale with Eric Garulay. 
 - Indianapolis, Ind. :  Que,  c2012. 
 - ix, 301 p. :  ill. ;  23 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Social media promotion law: contests and sweepstakes -- Online endorsements and testimonials: what companies and their employees can and cannot tweet, blog, or say -- The [mis]use of social media in pre-employment screening -- Monitoring, regulating, and disciplining employees using social media -- Social media in litigation and e-discovery -- Managing the legal risks of user-generated content -- The law of social advertising -- Trademark protections from brandjacking and cybersquatting in social networks -- Balancing gamification legal risks and business opportunities -- Social media's effect on privacy and security compliance -- Legal guidelines for developing social media policies and governance models -- Looking ahead at social media business opportunities, expectations, and challenges. 
<br/><br/> The plain-English business guide to avoiding social media legal risks and liabilities-- written specifically for non-attorneys! The authors offer valuable tips on shielding your business from social media legal exposures associated with employment screening, endorsements, copyrights, and more. 
<br/><br/><label>ISBN: </label>9780789749536 078974953X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet--Law and legislation--United States.<br/>Social media--Law and legislation--United States.<br/>Electronic commerce--Law and legislation--United States.<br/>Internet--Legislación --Estados Unidos<br/>Redes sociales--Legislación--Estados Unidos<br/>Comercio electrónico--Estados Unidos
<br/><br/><label>LC Class. No.: </label>KF 390.5  / M478n 2012 
<br/><br/><label>Dewey Class. No.: </label>343.09