02366cam a2200361 a 4500 61701 61701 BJBSDDR 20230410123442.0 ta 120531s2012 inua b 001 0 eng d 9780789749536 078974953X spa BJBSDDR eng KF 390.5 M478n 2012 343.09 McHale, Robert Navigating social media legal risks : safeguarding your business / Robert McHale with Eric Garulay. Safeguarding your business Indianapolis, Ind. : Que, c2012. ix, 301 p. : ill. ; 23 cm. Includes bibliographical references and index. Social media promotion law: contests and sweepstakes -- Online endorsements and testimonials: what companies and their employees can and cannot tweet, blog, or say -- The [mis]use of social media in pre-employment screening -- Monitoring, regulating, and disciplining employees using social media -- Social media in litigation and e-discovery -- Managing the legal risks of user-generated content -- The law of social advertising -- Trademark protections from brandjacking and cybersquatting in social networks -- Balancing gamification legal risks and business opportunities -- Social media's effect on privacy and security compliance -- Legal guidelines for developing social media policies and governance models -- Looking ahead at social media business opportunities, expectations, and challenges. The plain-English business guide to avoiding social media legal risks and liabilities-- written specifically for non-attorneys! The authors offer valuable tips on shielding your business from social media legal exposures associated with employment screening, endorsements, copyrights, and more. Internet Law and legislation United States. Social media Law and legislation United States. Electronic commerce Law and legislation United States. Internet Legislación Estados Unidos 1722 Redes sociales Legislación Estados Unidos 1723 Comercio electrónico Estados Unidos 1860 Garulay, Eric 1721 Table of contents only http://www.loc.gov/catdir/toc/fy13pdf01/2012419431.html lcc BK 0 0 0 0 CS BJB BJB CS 2023-04-10 0 KF 390.5 M478n 2012 00000120308 2018-10-24 00:00:00 1 2018-10-24 BK