safeguarding your business McHale, Robert creator Garulay, Eric text bibliography inu Indianapolis, Ind Que c2012 2012 monographic eng

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ix, 301 p. : ill. ; 23 cm. The plain-English business guide to avoiding social media legal risks and liabilities-- written specifically for non-attorneys! The authors offer valuable tips on shielding your business from social media legal exposures associated with employment screening, endorsements, copyrights, and more. Social media promotion law: contests and sweepstakes -- Online endorsements and testimonials: what companies and their employees can and cannot tweet, blog, or say -- The [mis]use of social media in pre-employment screening -- Monitoring, regulating, and disciplining employees using social media -- Social media in litigation and e-discovery -- Managing the legal risks of user-generated content -- The law of social advertising -- Trademark protections from brandjacking and cybersquatting in social networks -- Balancing gamification legal risks and business opportunities -- Social media's effect on privacy and security compliance -- Legal guidelines for developing social media policies and governance models -- Looking ahead at social media business opportunities, expectations, and challenges. Robert McHale with Eric Garulay. Includes bibliographical references and index. Internet Law and legislation United States Social media Law and legislation United States Electronic commerce Law and legislation United States Internet Legislación Estados Unidos Redes sociales Legislación Estados Unidos Comercio electrónico Estados Unidos KF 390.5 M478n 2012 343.09 9780789749536 078974953X http://www.loc.gov/catdir/toc/fy13pdf01/2012419431.html http://www.loc.gov/catdir/toc/fy13pdf01/2012419431.html 120531 20230410123442.0 spa