TY  - BOOK
AU  - McHale,Robert
AU  - Garulay,Eric
TI  - Navigating social media legal risks: safeguarding your business 
SN  - 9780789749536
AV  - KF 390.5 M478n 2012
U1  - 343.09 
PY  - 2012///
CY  - Indianapolis, Ind.
PB  - Que
KW  - Internet
KW  - Law and legislation
KW  - United States
KW  - Social media
KW  - Electronic commerce
KW  - Legislación
KW  - Estados Unidos
KW  - Redes sociales
KW  - Comercio electrónico
N1  - Includes bibliographical references and index; Social media promotion law: contests and sweepstakes -- Online endorsements and testimonials: what companies and their employees can and cannot tweet, blog, or say -- The [mis]use of social media in pre-employment screening -- Monitoring, regulating, and disciplining employees using social media -- Social media in litigation and e-discovery -- Managing the legal risks of user-generated content -- The law of social advertising -- Trademark protections from brandjacking and cybersquatting in social networks -- Balancing gamification legal risks and business opportunities -- Social media's effect on privacy and security compliance -- Legal guidelines for developing social media policies and governance models -- Looking ahead at social media business opportunities, expectations, and challenges
N2  - The plain-English business guide to avoiding social media legal risks and liabilities-- written specifically for non-attorneys! The authors offer valuable tips on shielding your business from social media legal exposures associated with employment screening, endorsements, copyrights, and more
UR  - http://www.loc.gov/catdir/toc/fy13pdf01/2012419431.html
ER  -