Blanke, David,  1961- <br/><br/>
Sowing the American dream :  how consumer culture took root in the rural midwest / 
David Blanke. 
 - Athens, OH :  Ohio University Press,  2000. 
 - xiii, 282 p. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 233-277) and index. 
<br/><br/>Introduction: The problem itself---  Buying the farm; The Midwest, Midwestern Farmers, and the origins of a regional consumer heritage, 1825-1860 --- Breaking the prairie and taming the market; The formation of a consumer Ethos in the Rural Midwest --- The men in the middle; Agents and the development of a Demand-Driven consumer economy, 1840-1861--- An all-consuming vision; The expression of rural consumer ideology, 1865-1875--- Town v. country; Advertising and Consumer Patterns, 1865-1880 --- A battle of standards; The renunciation of the rural consmer Ethos by the patrons of Husbandry, 1875-1882 --- Mail order; The commercialization of rural consumer Ethos, 1873-1906--- Conclusion. 
<br/><br/><label>ISBN: </label>0821413473 9780821413470 0821413481 (pbk.) 9780821413487 (pbk.) 
<br/><br/><label>LCCN: </label>00040672  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumption (Economics)--History.--Middle West<br/>Consumer behavior--History.--Middle West<br/>Consumentisme.<br/>Consumptiemaatschappij.<br/>Agrarische maatschappij.<br/>Platteland.
<br/><br/><label>LC Class. No.: </label>002 HC 107  / B642s 2000 
<br/><br/><label>Dewey Class. No.: </label>306.3/0977