02321cam a22004694a 4500 74943 20230404125848.0 000516s2000 ohu b 001 0 eng 00040672 (OCoLC)ocm44090560 DLC DLC AGL BAKER NLGGC BTCTA YDXCP OCLCG 0821413473 9780821413470 0821413481 (pbk.) 9780821413487 (pbk.) NLGGC 195347471 (OCoLC)44090560 pcc n-usc-- 002 HC 107 B642s 2000 306.3/0977 Blanke, David, 1961- Sowing the American dream : how consumer culture took root in the rural midwest / David Blanke. Athens, OH : Ohio University Press, 2000. xiii, 282 p. ; 24 cm. Includes bibliographical references (p. 233-277) and index. Introduction: The problem itself--- Buying the farm; The Midwest, Midwestern Farmers, and the origins of a regional consumer heritage, 1825-1860 --- Breaking the prairie and taming the market; The formation of a consumer Ethos in the Rural Midwest --- The men in the middle; Agents and the development of a Demand-Driven consumer economy, 1840-1861--- An all-consuming vision; The expression of rural consumer ideology, 1865-1875--- Town v. country; Advertising and Consumer Patterns, 1865-1880 --- A battle of standards; The renunciation of the rural consmer Ethos by the patrons of Husbandry, 1875-1882 --- Mail order; The commercialization of rural consumer Ethos, 1873-1906--- Conclusion. Consumption (Economics) Middle West History. Consumer behavior Middle West History. Consumentisme. gtt Consumptiemaatschappij. gtt Agrarische maatschappij. gtt Platteland. gtt Book review (H-Net) http://www.h-net.org/review/hrev-a0c0d0-aa Baker & Taylor BKTY 21.95 21.95 0821413481 0003523262 active Baker and Taylor BTCP 00040672 Baker & Taylor BKTY 59.95 59.95 0821413473 0003523261 active YBP Library Services YANK 1684930 lcc bk ccruz C0 DRFGD 6183 6183 0 0 lcc 0 0 RR BJB BJB RR 2023-04-04 1 0 002 HC 107 B642s 2000 00000066135 2018-10-23 00:00:00 1 2018-10-23 bk