how consumer culture took root in the rural midwest Blanke, David 1961- creator text bibliography ohu Athens, OH Ohio University Press 2000 monographic eng

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xiii, 282 p. ; 24 cm. Introduction: The problem itself--- Buying the farm; The Midwest, Midwestern Farmers, and the origins of a regional consumer heritage, 1825-1860 --- Breaking the prairie and taming the market; The formation of a consumer Ethos in the Rural Midwest --- The men in the middle; Agents and the development of a Demand-Driven consumer economy, 1840-1861--- An all-consuming vision; The expression of rural consumer ideology, 1865-1875--- Town v. country; Advertising and Consumer Patterns, 1865-1880 --- A battle of standards; The renunciation of the rural consmer Ethos by the patrons of Husbandry, 1875-1882 --- Mail order; The commercialization of rural consumer Ethos, 1873-1906--- Conclusion. David Blanke. Includes bibliographical references (p. 233-277) and index. n-usc-- Consumption (Economics) Middle West History Consumer behavior Middle West History Consumentisme Consumptiemaatschappij Agrarische maatschappij Platteland 002 HC 107 B642s 2000 306.3/0977 0821413473 9780821413470 0821413481 (pbk.) 9780821413487 (pbk.) 00040672 http://www.h-net.org/review/hrev-a0c0d0-aa http://www.h-net.org/review/hrev-a0c0d0-aa DLC 000516 20230404125848.0 74943