TY  - BOOK
AU  - Blanke,David
TI  - Sowing the American dream: how consumer culture took root in the rural midwest 
SN  - 0821413473
AV  - 002 HC 107 B642s 2000
U1  - 306.3/0977 
PY  - 2000///
CY  - Athens, OH
PB  - Ohio University Press
KW  - Consumption (Economics)
KW  - Middle West
KW  - History
KW  - Consumer behavior
KW  - Consumentisme
KW  - gtt
KW  - Consumptiemaatschappij
KW  - Agrarische maatschappij
KW  - Platteland
N1  - Includes bibliographical references (p. 233-277) and index; Introduction: The problem itself---  Buying the farm; The Midwest, Midwestern Farmers, and the origins of a regional consumer heritage, 1825-1860 --- Breaking the prairie and taming the market; The formation of a consumer Ethos in the Rural Midwest --- The men in the middle; Agents and the development of a Demand-Driven consumer economy, 1840-1861--- An all-consuming vision; The expression of rural consumer ideology, 1865-1875--- Town v. country; Advertising and Consumer Patterns, 1865-1880 --- A battle of standards; The renunciation of the rural consmer Ethos by the patrons of Husbandry, 1875-1882 --- Mail order; The commercialization of rural consumer Ethos, 1873-1906--- Conclusion
UR  - http://www.h-net.org/review/hrev-a0c0d0-aa
ER  -